In the highly saturated drum and bass industry, ANAÏS needed a brand that showcased her talent, reflected her vibrant personality, stood out from competitors, and offered longevity and versatility. Shifting the focus from music to her identity, we crafted a brand centered on her unique character rather than genre conventions, avoiding typical drum and bass clichés like techy logos and neon overload. Instead, we embraced playful design to create a cohesive “visual world” that extended beyond a logo, ensuring a consistent and adaptable presence across all platforms. Deliverables included a tailored brand strategy, visual identity system, bespoke illustrations, 3D animations, social media tools, merchandise designs, and creative direction for press shots. This comprehensive brand ecosystem positioned ANAÏS as a standout artist with a future-proof, versatile identity that sets her apart in the industry.