Fanchu

Fanchu

We worked with the drum and bass artist FANCHU to create a brand that builds a world and story around them as an artist. Instead of just creating a visual identity, we focused on expressing what makes the artist unique. To do this, we leaned into themes like resilience, using symbolism and narrative-driven design to highlight their individuality. Every element, from the logo to illustrations and typography, was crafted to reflect the artist's personality and build a distinct visual world. The goal was to develop a complete and cohesive identity that fans can continually connect with and engage across various platforms and experiences.

We worked with the drum and bass artist FANCHU to create a brand that builds a world and story around them as an artist. Instead of just creating a visual identity, we focused on expressing what makes the artist unique. To do this, we leaned into themes like resilience, using symbolism and narrative-driven design to highlight their individuality. Every element, from the logo to illustrations and typography, was crafted to reflect the artist's personality and build a distinct visual world. The goal was to develop a complete and cohesive identity that fans can continually connect with and engage across various platforms and experiences.

Client

Client

Music

Music

What we Did

What we Did

Visual Identity, Logo Design, Colour Palette, Typography Systems, Illustrations, Art Direction, Photography Direction, Animation

Visual Identity, Logo Design, Colour Palette, Typography Systems, Illustrations, Art Direction, Photography Direction, Animation