We worked with the drum and bass artist FANCHU to create a brand that builds a world and story around them as an artist. Instead of just creating a visual identity, we focused on expressing what makes the artist unique. To do this, we leaned into themes like resilience, using symbolism and narrative-driven design to highlight their individuality. Every element, from the logo to illustrations and typography, was crafted to reflect the artist's personality and build a distinct visual world. The goal was to develop a complete and cohesive identity that fans can continually connect with and engage across various platforms and experiences.