We developed a clear brand strategy for Issa Wybe, a boat tour company based in Exuma, with the goal of positioning them as a unique solution in the masisvely crowded market. Focusing on eco-conscious families, we crafted a unique value proposition around creating positive environmental and cultural impacts through meaningful adventures. We designed a content framework for Instagram and TikTok to highlight storytelling, education, and fun. The visual identity reflected Exuma’s natural beauty with vibrant colours, clean typography, and authentic family imagery. This strategy helps Issa Wybe connect with its audience, build trust, and stand out in the sustainable travel industry.