Bulked was transformed from a typical Facebook ads agency into a standout client acquisition agency for gym owners through a complete brand overhaul. Entrusted with the project from inception, we developed its name, tagline, and positioning, crafted a bold visual identity, and established brand values centred on discipline and ambition. By avoiding clichéd marketing visuals, we curated imagery that resonated with the target audience—entrepreneurial gym owners—showcasing hard work and resilience. The result is a cohesive, strategic brand that positions Bulked as a trusted, high-quality partner in a saturated market.